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Services built around revenue, not reports

Six disciplines, one accountable team. Pick a single channel or run the full growth system — pricing and scope are always written down before we start.

Free audit Talk to a strategist

🔍

Search engine optimisation

Technical foundations, topical authority and links that move commercial keywords — with every change documented and measured.

What you get

Full technical audit (crawl, indexation, Core Web Vitals, schema)
Keyword research and SERP intent mapping
Site architecture and internal linking plan
On-page optimisation across priority templates
Content briefs and editorial production
Digital PR and ethical link acquisition
Monthly ranking, traffic and revenue reporting

Outcomes we track

Non-brand organic sessions
Keyword visibility in the top 3 / top 10
Organic-assisted pipeline and revenue
Indexation and crawl health
Core Web Vitals pass rate

🎯

Google Ads & paid search

Search, Shopping, Performance Max, Demand Gen and YouTube, structured so that budget follows profit. Policy review is part of every launch.

What you get

Account and conversion-tracking audit
Campaign restructure by intent and margin
Keyword, negative and search-term governance
Ad copy, assets and extension testing
Performance Max asset groups and feed tuning
Offline conversion imports from your CRM
Landing page builds aligned with Google Ads policies

Outcomes we track

Cost per qualified lead / acquisition
Return on ad spend
Impression share on money terms
Conversion rate by campaign and device
Policy and disapproval incidents (target: zero)

✎

Content marketing

Content designed to rank and to sell: commercial pages, comparison assets, and thought leadership that your sales team actually uses.

What you get

Content strategy and topic clusters
Search-led editorial calendar
Long-form articles, landing and comparison pages
Subject-matter-expert interviews
Refresh programme for decaying pages
Distribution via newsletter and social

Outcomes we track

Rankings per cluster
Assisted conversions from content
Time on page and scroll depth
Backlinks earned per asset

📈

Analytics, tracking & CRO

Measurement you can defend in a board meeting — and experiments that raise conversion rate without more spend.

What you get

GA4 and Google Tag Manager implementation
Consent Mode v2 and CMP configuration
Server-side tagging (optional)
Looker Studio dashboards
Conversion and funnel analysis
A/B and multivariate testing roadmap
Heatmaps and session review

Outcomes we track

Conversion rate by template
Lead quality and sales acceptance rate
Data completeness under consent
Experiment win rate and uplift

📍

Local & e-commerce SEO

For multi-location businesses and online stores where product, feed and location data decide who wins the SERP.

What you get

Google Business Profile optimisation at scale
Location and service page templates
Review generation and response workflow
Product feed and Merchant Center diagnostics
Category, facet and pagination strategy
Structured data for products, offers and reviews

Outcomes we track

Map pack visibility and local ranking
Store visits and calls
Feed disapproval rate
Organic revenue per category

⚖️

Compliance & brand safety

A differentiator we take seriously: campaigns that are never paused because of a policy, privacy or accessibility problem.

What you get

Google Ads policy pre-launch review
Landing page requirements checklist
GDPR / ePrivacy consent review
Claims substantiation and disclaimers
Accessibility (WCAG 2.2 AA) checks
Trademark and affiliate policy guidance

Outcomes we track

Ad disapprovals and account suspensions
Consent rate and data loss
Accessibility issues resolved
Time to campaign approval

Engagement models

Three ways to work with us

Project

Audit & roadmap

A fixed-price deep dive into SEO, ads, tracking and competitors, delivered with a prioritised 90-day plan you can execute with any team.

Retainer

Growth partnership

Monthly execution across the channels that matter, with a senior strategist, weekly sprints and live dashboards.

Advisory

In-house enablement

We train and coach your internal marketers, review their work and provide processes, templates and QA.

See pricing

Ready to see where your growth is leaking?

Get a free 20-page SEO & Google Ads audit within 3 business days. No obligation, no lock-in contracts.

Request your free audit contact@adkits.co